Why Greece Is Becoming the Unexpected Magnet for HNWI & UHNWI Relocation – Even for Monaco Residents

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When one thinks of tax-friendly havens, Monaco naturally springs to mind. Zero income tax, sunshine 300 days a year, and a glittering social scene. What could possibly lure someone away?

Yet an intriguing trend is emerging. Increasingly, High-Net-Worth and Ultra-High-Net-Worth Individuals, including celebrated sports stars, entrepreneurs, and collectors, are setting their sights on Greece.

This shift is not simply aboutlifestyle. Over the past few years, Greece has quietly rewritten its fiscaland investment narrative, combining strategic tax incentives with asophisticated quality of life that rivals and in some cases surpasses traditional wealth hubs.

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1. Game-Changing Tax Incentives

Greece has introduced a series of forward-looking regimes designed to attract international investors, entrepreneurs, and retirees.

• Non-Dom Regime – New tax residents investing at least €500,000 in Greece can opt for a flat €100,000 annual tax covering all foreign-sourced income - from dividends and capital gains to real estate and royalties - with no local declaration required. Heirs may also benefit, paying a reduced €20,000 annual tax.
• Pensioner & Passive Income Regime – A 7% flat tax applies to foreign-sourced income for pensioners relocating to Greece, valid for up to 15 years.
• Repatriation Incentives – A 50% income tax exemption for seven years for professionals moving to Greece for employment or business.

These measures offer clarity, stability, and global competitiveness, a trio that resonates deeply withinternationally mobile individuals seeking predictability in an era of changingtax landscapes.

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2. The Monaco-to-Greece Surprise

Leaving Monaco for Greecemight seem counterintuitive at first glance. After all, Monaco’s headline taxrate is zero.
But Greece offers a compelling set of advantages that even the Principalitycannot match:

• EU Residency & Schengen Access – Allowing freedom of movement and business across Europe.
• Global Tax Integration – Greece’s flat-tax model can be incorporated into sophisticated international structures, enhancing estate and corporate planning.
• Real Estate Potential – The luxury property market in Greece - from the Athens Riviera to Mykonos, Paros,  and Corfu - remains undervalued compared to Monaco or the Côte d’Azur, offering both lifestyle appeal and significant upside.

For Monaco-based families andentrepreneurs seeking EU integration, greater flexibility, ordiversification, Greece represents not an escape  but a strategic evolution.

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3. Sports Stars & Global Icons Making the Move

From world-class footballers enjoying off-season privacy in Mykonos to international artists findinginspiration in Paros, Greece is becoming a magnet for high-profile individualswho value:

• Discretion and space, away from crowded enclaves.
• Connectivity, with quick access to Europe and the Middle East.
• Wellness and nature, supported by exceptional health and hospitality infrastructure.

For those in the public eye, Greece offers an authentic, balanced lifestyle  where luxury feels natural, not ostentatious.

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4. A Golden Blend of Lifestyle and Investment

Relocation is never just abouttax. What distinguishes Greece is its complete value proposition:

• Climate & Culture – Over 300 days of sunshine, world-renowned gastronomy, ancient heritage, and a thriving art scene.
• Strategic Location – A gateway connecting Europe, Asia, and Africa.
• Growing Infrastructure – Expanding marinas, private aviation hubs, and ultra-luxury resorts.
• Golden Visa Program – Residency for property investments starting from €250,000 (thresholds vary by region).

It’s a destination wherelifestyle, business, and legacy intersect.

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5. A Long-Term Strategic Play

For many HNWIs and UHNWIs,Greece is more than a lifestyle relocation it’s a strategic positioning move.
The country’s geopolitical stability, EU membership, and real estate trajectorypoint to a decade of continued growth and opportunity.

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Bottom Line

Monaco will always be a jewel. But Greece is writing the next chapter in global wealth migration.

For those seeking a jurisdiction that combines tax efficiency, EU access, investment potential, and a deeply rooted sense of place, Greece stands out as the unexpected yet intelligent choice all set against a backdrop of turquoise waters and timeless history.

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To explore how Greece’s new tax regimes may align with your global plans, contact Calista Real Estate (Athens office) at welcome@calista.realestate